CREATIVE LEAD / ART DIRECTION / DESIGN

Wacoal Lingerie

Wacoal is known for beautifully crafted lingerie that blends innovation, elegance, and an impeccable fit.

As Creative Lead on the account, I worked closely with the Creative Director to oversee the visual direction across nine of Wacoal Europe’s lingerie and swimwear brands. From developing campaign concepts and art directing photoshoots to designing for both print and digital, the goal was always to create standout, on-brand visuals that felt consistent, elevated, and true to each brand’s identity.

(Created at RBH)