CONCEPT / BRAND IDENTITY / ART DIRECTION / PACKAGING DESIGN

RESHAPE Wacoal Lingerie

Wacoal Reshape is all about enhancing and supporting a woman’s natural silhouette, blending function, comfort, and style into one seamless package.

For this new range, they needed a brand identity and photoshoot that reflected Wacoal’s premium presence in the market. The goal? To make the brand feel sophisticated, dynamic, and aspirational. Both the logo and packaging were designed to create the illusion that they had been sculpted.

(Created at RBH)