ART DIRECTION / DESIGN

FREYA ACTIVE

The Freya Active Autumn/Winter range launch was built around the concept of ‘Mind, Body & Soul,’ showcasing that fitness goes beyond physical transformation; it's also about mental clarity and emotional strength. Jessica Tappin, an international athlete and Team GB heptathlon competitor, embodies determination, energy, and resilience, making her the perfect representation of the campaign’s message.

(Created at RBH)