DESIGN / ART DIRECTION

NICEIC & Elecsa
'The 18th Edition'

I worked alongside an illustrator, art director, and copywriter to create a bold and striking campaign promoting the new 18th Edition regulation, which included books, training, and events. The campaign ran across posters, press ads, and digital media, aiming to capture attention and drive action.

The campaign proved to be highly successful, with 102,054 books sold, 4,208 training course bookings, and a 21% increase in market share. The campaign generated £6.14 million in revenue (a 104% increase), with £3.1 million in revenue growth and an impressive 19:1 ROI. Plus, it earned multiple Construction Marketing Awards (CMA) along the way.

(Created at RBH, illustrations by The Red Dress)